1. The conversion rate from a Content Event to a Conversion Event can vary greatly depending on the quality of the content, the relevance to the audience, and the effectiveness of the follow-up. However, a reasonable assumption could be around 20-30%. 2. The size of your Content Event should be large enough to generate interest for a Conversion Event. This could range from 50 to 100 attendees, but again, it depends on the quality of the attendees and the relevance of the content. 3. The size of your Conversion Event should be smaller and more targeted. Aiming for around 10-20 attendees could potentially secure at least 1 PACT, but this can vary greatly. 4. A successful Conversion Event should be intimate and targeted. Aiming for around 10-20 attendees could be a good target, as it allows for more personalized interaction and follow-up. However, the quality of the attendees is more important than the quantity.