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Is There a Distinction Between Fund and Management Company Branding, and When Should We Develop the Latter?

Is there typically a distinction between the branding for your fund and the branding of the overall Management Company? If so, when would we start working on the branding of the Management Company (given that we are now working on the branding for the fund)?
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The Management Company owns the brand. So yes, you’re usually branding for the management company. When you get to your 2nd or 3d decade with multiple funds under the Management Company, you may set up funds with different focuses that may have a slight deviation like Sequoia India, but not much.

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