Here are a couple of funnels for various LP archetypes. The row at the bottom is more common for family offices and institutional lps.
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Archetype 1 — Impact Investor
Who they are: A professional allocator or individual investor with an explicit mandate to generate financial returns alongside measurable social or environmental impact. Typically operates under SFDR Article 8 or 9 frameworks, making your MiCA and SFDR compliance expertise directly relevant to their due diligence process.
Archetype 2 — European Family Office (ESG-Mandated)
Who they are: A second- or third-generation European family office managing €20M–€500M in assets, increasingly allocating 10–20% to alternative investments with ESG or impact criteria. Often based in Spain, Germany, Netherlands, or Switzerland. Sophisticated enough to appreciate regulatory compliance as a value driver, not just a cost.
Archetype 3 — Serial FinTech or ClimateTech Entrepreneur
Who they are: A founder or co-founder who has built and exited (or significantly scaled) a FinTech or ClimateTech company. Now actively angel
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