What Is an Emerging Manager in Venture Capital?
An emerging manager in venture capital is a fund manager -- typically operating one of their first three institutional funds -- who is raising and deploying capital without the decades of Sand Hill Road pedigree that once defined the industry's gatekeepers. The term "emerging" doesn't mean inexperienced in any broader sense. It refers specifically to their stage in the fund management lifecycle. Many emerging managers arrive with decades of operational expertise, domain knowledge, or entrepreneurial experience that is arguably more relevant to early-stage investing than a traditional finance background ever was.
For most of venture capital's history, breaking into fund management required a very specific recipe: an elite MBA, a decade at a name-brand firm, and a Rolodex built on cocktail parties in Menlo Park. That recipe is being thrown out. The emerging managers gaining traction today come from backgrounds as varied as competitive athletics, growth marketing, software engineering, and deep operational roles at major tech companies. What they share isn't a pedigree -- it's a genuine, defensible insight into an underserved market or an underappreciated founder community that larger, slower funds simply can't replicate.
Programs like VC Lab have helped launch over 900 venture capital firms globally, with 65% operating outside the United States and 29% led by female general partners. These aren't vanity statistics. They represent a structural change in who gets to allocate capital, and by extension, who gets to back the companies solving meaningful problems. The average fund size coming out of VC Lab is approximately $12 million -- a figure that sounds modest until you understand why it's actually a strategic advantage, which this article explains in detail.
The Expanding Profile of Who Becomes an Emerging Manager
The most important shift in the emerging manager venture capital category isn't structural -- it's biographical. The profile of who becomes a fund manager has expanded dramatically beyond the traditional finance-to-VC pipeline.
Consider the range of backgrounds now represented among first-time fund managers launching through VC Lab: operators and executives from major tech companies who have deep networks within specific industry verticals; engineers and technical founders who can evaluate product architecture and technical risk in ways MBAs often can't; domain experts from healthcare, climate, defense, and agriculture who understand the problem before they understand the funding mechanisms; growth and marketing professionals who bring a data-driven, performance-oriented mindset to both investing and fundraising; and athletes, artists, and community leaders who have built trust and access within founder communities that traditional VCs have systematically overlooked.
This diversification isn't accidental. It's the result of a structural opening created by the democratization of fund formation tools, the rise of accelerator programs purpose-built for emerging managers, and a growing recognition among sophisticated LPs that differentiated deal flow requires differentiated managers.
Fund Size as a Defining Characteristic
One of the most useful ways to define an emerging manager in venture capital is by fund size. The average fund launched through VC Lab comes in at approximately $12 million -- a figure that might seem small relative to the billion-dollar vehicles operated by established firms, but one that carries distinct structural advantages for early-stage investing.
Smaller funds can participate in oversubscribed rounds where larger funds can't fit. Jukka Alanen of Rebellion Ventures, who could have raised a significantly larger fund given his track record of helping build companies worth $3.5 billion in exits, deliberately launched at $12.9 million and described the advantage directly: "We've been able to invest in rounds that were already oversubscribed and in some cases already closed rounds, because the entrepreneur saw that we can bring a lot of value."
The math is clarifying. A $500 million fund needs to write $5-10 million checks to move the needle on returns. A $12 million fund can make a meaningful investment at $250,000-500,000. That difference opens up an entirely different universe of deals -- often the best deals, before they become obvious to everyone else.
Emerging managers are typically categorized by fund number. Fund I managers are classified as first-time, working primarily with high-net-worth individuals, angels, and family offices. Fund II managers are in the emerging category proper, with a mix of returning LPs and some smaller institutions. By Fund III, maturing emerging managers start attracting institutional LP interest in earnest. By Fund IV and beyond, a manager has generally graduated out of the emerging category, though norms vary by institution.
The 88% Pre-Seed and Seed Focus
The concentration of emerging managers at the earliest stages of the venture capital market isn't coincidental. Of the firms launched through VC Lab, 88% focus on pre-seed and seed stage investments. Pre-seed and seed investing rewards the qualities that emerging managers tend to possess in abundance: genuine relationships with founders, deep conviction in a specific thesis, and the willingness to make decisions quickly without requiring committee approval or lengthy due diligence processes that can stretch on for weeks.
Bureaucracy scales with fund size. A first-time manager can move from first meeting to term sheet in days. A large institutional fund might need months. This concentration at the early stage also means that emerging managers are, collectively, the primary source of first institutional capital for the next generation of high-growth companies. That's not a minor role in the venture capital ecosystem. That's the engine.
Do Emerging Managers Outperform Established VC Funds?
The short answer is yes, and it isn't particularly close. Research from Cambridge Associates has shown that first-time and emerging manager funds have historically delivered top-quartile returns at rates that exceed those of established managers, particularly in early-stage venture. Preqin data has similarly found that funds under $250 million in size tend to outperform larger funds on a net IRR basis, and the effect is most pronounced at the sub-$100 million level -- precisely the range where most emerging managers in venture capital operate. This pattern shows up across market cycles, including the difficult 2008-2012 period and the frothy 2018-2021 era.
The emerging manager outperformance story boils down to four structural realities. First, smaller funds need smaller outcomes to return the fund -- a $12 million fund generates a full return on a $12 million exit, while a $1 billion fund barely notices it. Second, concentration amplifies winners -- emerging managers typically hold fewer positions with higher ownership stakes, meaning a single breakout company can return the entire fund multiple times over. Third, early entry points are more accessible -- at pre-seed and seed, valuation discipline matters enormously, and emerging managers can lead rounds at valuations where established funds can't participate without distorting their return math. Fourth, emerging managers have access to oversubscribed deals that larger funds get excluded from.
The Structural Advantages That Drive Outperformance
Access to oversubscribed deals is perhaps the most counterintuitive advantage. Conventional wisdom suggests that bigger funds get access to better deals. The reality at the early stage is precisely the opposite. When a hot pre-seed round is oversubscribed, large funds are often the first to be turned away because they require too much allocation, want to lead, or impose terms that founders find burdensome.
Alanen described this dynamic directly: "When you have a large fund you always have to lead the round. It can be a zero sum game. If you can't get that one slot, you are out." Small emerging managers, by contrast, can add value to rounds without requiring lead positions or substantial allocations.
Speed and decision-making agility is another advantage that receives less credit than it deserves. A first-time manager can go from initial meeting to signed term sheet in a matter of days. In competitive early-stage markets, speed is a form of currency. Founders remember who moved fast when it mattered.
Emerging managers also have the freedom to take ethical stances that mega-funds can't afford. As Alanen observed: "Sometimes when you have these monstrous mega funds, you can't take ethical stances. You have to invest in the asshole, because that's gonna be the big company and you need the big return. With a smaller fund you can be more thoughtful and selective." The practical implication is that emerging managers can walk away from deals that feel wrong, back founders whose values align with their own, and build portfolios they're genuinely proud of -- without sacrificing returns.
The Liquidity Flexibility Factor
One structural advantage that deserves more attention is the superior exit flexibility available to smaller funds. Large funds are often trapped by their own positions. When a fund owns a significant stake in a company, holds board seats, and has deployed tens of millions of dollars, the decision to exit before an IPO becomes complicated by signaling concerns, market impact, and LP expectations.
Emerging managers operate under entirely different constraints. As Alanen noted: "If a company gets to a certain point where it makes more sense to return some proceeds back to LPs we can be more agile. We don't have to hold on until the IPO." This agility delivers a different -- and often superior -- risk-adjusted return profile compared to funds that must wait for the IPO window to open.
Why Established Funds Still Win the Narrative Battle
If emerging managers genuinely outperform, why does the industry conversation so often default to brand-name firms? The answer has more to do with marketing than performance data. Established funds have larger teams dedicated to LP relations. They sponsor conferences. They have decades of brand equity that makes institutional allocators comfortable in ways that emerging managers can't match without a track record.
There's also a structural bias in how performance data gets collected and reported. Major data providers like PitchBook rely on voluntary reporting, and many emerging managers -- particularly those operating outside major financial centers -- don't report their results to these platforms. The result is a systematic underrepresentation of emerging manager performance in the published data, which reinforces the perception that established funds are safer bets. They're not necessarily safer. They're simply louder.
How Emerging Managers Successfully Raise Their First Fund
Raising a first venture capital fund is, without question, one of the more humbling experiences a person can voluntarily sign up for. You're essentially asking people to hand over their capital for a decade or more based on a thesis, a track record that may not look like a traditional investment track record, and the force of your conviction. The good news is that a systematic approach to this process dramatically improves outcomes.
Treat Fundraising Like a Sales Process
The single most important mindset shift for emerging managers entering fundraising is recognizing that raising a fund is a sales process, and should be managed with the same rigor, metrics, and iterative discipline that any high-performing sales organization would apply.
Jessica Kamada's experience raising $6.6 million for Swizzle Ventures illustrates this. "I ran it like a sales process," she explains. "I was using 20% conversion as the benchmark, and when I was under that, I was like, 'What is it about my pitch that isn't there yet?'" Rather than treating every rejection as a referendum on her worth as a fund manager, she treated it as data to analyze and act on.
The practical implications: set conversion benchmarks and track against them -- if you're converting fewer than 1 in 5 warm conversations into soft commitments, the thesis presentation or the target LP profile likely needs adjustment. Build a structured CRM from day one using tools like Decile Hub, which provides CRM functionality purpose-built for fund managers. Follow up relentlessly but with value, maintaining contact with warm leads every two to three weeks. Expect rejection as the baseline, not the exception -- the math of first-time fund fundraising involves roughly five to ten rejections for every commitment.
Target the Right Limited Partners
Perhaps the most time-costly mistake first-time emerging managers make is pursuing the wrong LPs. Institutional investors -- large fund-of-funds, university endowments, pension funds -- typically can't allocate to first-time fund managers, and even when they technically can, the due diligence requirements and minimum check sizes make them an inefficient use of the most precious resource: time.
The practical LP targeting framework for a first fund concentrates on four categories: high-net-worth individuals who understand the manager's thesis from direct professional or personal experience; former colleagues and professional network contacts who have seen the manager's judgment firsthand; angels looking to scale their impact beyond direct startup investing who understand early-stage risk; and family offices seeking differentiated exposure to alternative asset classes.
Institutional LP relationships are worth cultivating, but they belong in a long-term pipeline aimed at Fund II or Fund III, when a demonstrable track record exists to satisfy the due diligence requirements those allocators will impose.
The Start Fund Innovation: Deploy Capital Before the Full Fund Closes
One of the most significant structural innovations available to emerging managers today is the Start Fund model developed by Decile Group, which allows first-time fund managers to begin investing within weeks rather than waiting out the traditional six-month-plus fund formation process.
The traditional fund formation timeline creates a painful paradox: the best deals rarely wait for legal documentation, banking relationships, and compliance frameworks to be finalized. Start Fund resolves this by enabling deployment with as little as $150,000 in initial commitments.
Radhika Iyengar and Jorden Woods, first-time fund managers who entered VC Lab with their thesis developed and their early LP targets identified, faced exactly this timing problem. "We were under a lot of pressure," Woods explains. "We knew it was going to take three, six, nine months just to get the funds set up. We needed a way to do this in two months if we were going to get into these deals." Start Fund solved that problem directly.
Varun Turlapati described the same dynamic: "With a traditional fund, you have to secure a significant amount of soft commits before you can actually call funds and start investing. With a Start Fund, I could start with $100,000 in soft commits." The ability to show actual investments to prospective LPs -- rather than a deck describing what investments might look like -- changes the nature of the fundraising conversation entirely.
Key Challenges Emerging Managers Face and How to Overcome Them
Launching a venture capital fund as an emerging manager is a problem of compounding disadvantages. You need a track record to attract institutional LPs, but you need LP capital to build a track record. You need deal flow to prove your thesis, but you need a fund to write checks. Each of these circular dependencies has a well-documented solution.
The track record objection is the most common one first-time fund managers hear. The solution is to reframe what track record means. As Mike Suprovici, Head of Acceleration at Decile Group, explains: "People think track record means I've invested in X number of companies. It's not just that. It could be that you've helped a whole bunch of companies be very successful. You've helped companies raise money. You've helped companies get their first customers." Operational track record -- evidence of having created value for founders through advice, introductions, hiring, or commercial relationships -- is precisely what early-stage founders need from their investors.
Administrative complexity is the other major barrier. Fund formation can consume six months and more than $100,000 in upfront costs before a manager can deploy a single dollar. Decile Hub, the all-in-one SaaS platform from Decile Group, addresses this with CRM functionality, data rooms, digital signing, deal tracking, and AI-powered fund management features in a single integrated system with core functionality available free. The Start Fund structure goes further, allowing managers to begin investing with as little as $150,000 in initial commitments.
Finally, every emerging manager experiences the same frustrating phenomenon during fundraising: LPs who were engaged and responsive suddenly go quiet. This isn't a sign that the thesis is broken -- it's the normal rhythm of fundraising. The managers who close their funds maintain systematic, value-driven touchpoints through cold periods, reaching out every two to three weeks with warm leads through a mix of channels.
How VC Lab Accelerates Emerging Manager Success
VC Lab is a free, 14-week venture capital accelerator operated by Decile Group that has helped launch over 900 VC firms globally, making it the most productive program of its kind in the world. The average VC Lab participant raises capital two to three times faster than managers who attempt fund formation independently.
The most important thing to understand about VC Lab is that it's a doing program, not a learning program. As Mike Suprovici describes it: "This is not a classroom where you get to learn about how venture capital works. You're going to go out and basically raise a fund." The 14-week curriculum demands 20 to 30 hours per week and is structured around one concrete objective: getting money in the bank so the manager can start investing.
VC Lab receives approximately 3,000 applications per cohort and accepts around 300. The five admissions criteria are unique qualification (a clear, defensible answer to why this specific person should be running this specific fund), network strength, relevant track record, commitment level, and ethical alignment. On that last point: every person accepted into VC Lab is required to publicly share their support of the Mensarius Oath on LinkedIn. Suprovici is direct about why: "There's a lot of unethical behavior that happens in this industry. We want to fix that. We only want to work with people that are ultra ethical."
Milestones That Create Real Fundraising Pressure
One of the structural features that distinguishes VC Lab from purely educational programs is its milestone system. At approximately four weeks in, participants need at least $100,000 in signed letters of intent from limited partners. That requirement increases as the program advances, with the final commitments review targeting between $500,000 and $1 million in lined-up commitments.
These milestones force participants to test their thesis against actual LP interest early enough to make meaningful adjustments -- it's far better to discover that your pitch isn't landing at week four than at month nine after an unsuccessful solo fundraise. All participants also get access to Decile Hub, the AI-powered fund management platform, from day one. This shared infrastructure creates network effects where managers can collaborate, share deal flow, and exchange knowledge on a platform everyone is already using.
The Global Community Dimension
65% of the firms launched through VC Lab operate outside the United States, and participants represent more than 81 countries. For emerging managers outside major venture capital hubs, the VC Lab community provides access to a peer network of people doing exactly the same thing, right now, facing the same obstacles, and finding the same solutions. Alanen described the community benefit as something he didn't anticipate: "There wound up being a lot of value in being able to connect with others who were going through the same thing. I didn't expect that to be as helpful as it was."
The Future of Emerging Manager Venture Capital
The democratization of venture capital isn't a trend that's cresting and receding. It's a structural transformation that's accelerating, and emerging managers are at its center. The combination of forces driving this transformation -- purpose-built accelerator programs, AI-enabled operational platforms, innovative fund structures, and a global community of practitioners -- has created conditions that make right now the best moment in history to launch a venture capital fund as an emerging manager.
The barriers that once made fund management the exclusive province of Sand Hill Road insiders haven't merely been lowered. In many cases, they've been eliminated entirely.
Consider what exists today that didn't exist even a few years ago: VC Lab, a free 14-week accelerator that has launched over 900 venture capital firms globally, compressing a process that once took 12 to 18 months into a six-month arc with built-in milestones and accountability; Decile Hub, a free AI-enabled SaaS platform that gives first-time managers institutional-grade CRM, data rooms, digital signing, and deal tracking from day one; Start Fund, a structural innovation that allows emerging managers to begin deploying capital within weeks rather than waiting out months of administrative formation.
The 29% female GP rate among VC Lab graduates and the 65% of launched firms operating outside the United States are not incidental statistics. They're evidence that the structural opening created by these tools and programs is reaching the managers -- and by extension, the founders and markets -- that the traditional industry systematically overlooked.
For anyone standing at the edge of this opportunity, whether you're an aspiring fund manager with a thesis that's been gestating for years, a limited partner evaluating whether to add emerging manager exposure to your portfolio, or a domain expert who has spent a career building knowledge that translates directly into investment edge, the practical next step is clear. The programs, tools, and community needed to act on that opportunity are available, most of them free, and the window for launching a differentiated first fund has never been more open.
The future of venture capital is being built right now by managers who don't fit the old description of what a venture capitalist looks like.
Ready to launch your venture capital fund? Apply to VC Lab, the free 14-week accelerator that has launched over 900 VC firms globally. You can also explore Start Fund to begin investing in weeks, or Decile Hub to access institutional-grade fund management tools for free.
Related reading:How to Raise Your First VC Fund |What Is a Start Fund? |Venture Capital Fund Formation: A Complete Guide